“In 2017, China’s per capita consumption was 6.1kg, much lower than the average American consumption of 21.9kg. In 2016, the domestic market was 98.8bn yuan, and in 2017 it was 110.64bn yuan, up 12% year-on-year. “In 2016, China’s consumption was 7.876m tonnes and in 2017 it was 8.501m tonnes, up 8.1%. TWM/1: What is the current consumption growth of the Chinese tissue market? TWM talked to Chen Changming, paper manufacturing division general manager, Hengan Group. Alexandra Stuthridge, Technical Business Manager, BioProducts Institute (BPI) Consumer demand – with ‘consumption of household paper set to increase by 6-8%’ – is shifting to medium and high-end tissue, and urbanisation is carrying products into third- and fourth-tier cities and rural markets.
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